Guess who has a crush?
You know, one evening you look at that boring library building and you see something more than you did the day before. Like a switch has been flicked somewhere. And that building that you’ve walked past so many times is suddenly the most amazing building you have ever seen? Welcome to the world ofÂ 3D Projection Mapping.
3D Projection Mapping has the power to melt hearts and bring outdoorÂ advertisingÂ and event marketing to life in the digital word.
It’sÂ one of thoseÂ marketingÂ stunts you need to see in real life to understand the potential itÂ possesses.Â When done right, 3D Projection Mapping has the ability to blow the mind of unsuspecting spectators, generate instant word of mouth which spreads virally through the spectators social networks.
Alienware, Iron Man and Toyota are just some of the big names who have already fallen in love and projected 3D video & motion graphic displays on buildings around the world.
Alienware: Area 52
Alienware,Â in Melbourne, AustraliaÂ is an example of company who have tried something differentÂ by mixing real people, pyrotechnics, background and side projections in a physical space via Digital Buzz Blog
ACDC Vs Iron Man 2
This outdoor advertising event took place inÂ front facade of the Great Keep at Rochester Castle. Let there be rock!
Relive the story of a car which recycles energy as it drives – the Toyota Auris with Hybrid Synergy Drive.
The creativeÂ advertisingÂ world has developed a crush onÂ 3D Projection Mapping.Â This new(esh) crush features in nearly everyÂ significant marketing launch event.
I also must admit to having a little crush on thisÂ marketingÂ stunt. However, I’m not sure if it’sÂ justÂ a holiday fling orÂ somethingÂ long lasting.