Catvertising is the 2012 trend to watch

Well, we all knew it was only a matter of time before some advertising agency opened their own specialist cat video division. If you think about it, cats are a pretty cheap talent and all you need to give them is a little food and water. Very cost effective.

To stay on top of the ever-changing digital advertising landscape, Toronto agency john st. has opened the world’s first cat video division, with production, filming and seeding all in-house.

With viral cat videos as a part of your marketing strategy? Imagine the possibilities!

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