Innovative Marketing

Coca-Cola’s Happiness Truck is back on the Road

Experiential campaigns delivering unique brand experiences are the flavour of the month these days. As such, it’s no surprise that Coca-Cola has taken out the jump leads and restarted the Happiness Truck. First stop Rio de Janeiro. You can find more moments of happiness from around the world on Coca-Cola’s Facebook page. It’s also worth pointing out that the Coca-Cola Facebook page has over 22 million likes.

Definition 6 is the agency behind this brand campaign, having done a similar a campaign for Coca Cola with a vending machine in a college cafeteria last year. Definition 6 is a Unified Marketing Agency that creates brand experiences that unite brands and people in motion. Definition 6’s website, featuring a very cool homepage (at time of writing), is well worth checking out.


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