Growth Hacking – The Scrappy Guide to Marketing
Kieran Flanagan (@hsearchbrat) is a scrappy EMEA Marketing Director with Hubspot who doesn’t believe that best practise is the only way to deliver online results. Kieran is a self-proclaimed data crack addict and he is part of a new tribe of cool kids who call themselves growth hackers.
Members of this tribe focus on discovering growth metrics and levers that drive exponential growth and bottom line business results through constant experimentation.
All marketers who want to compete in the modern marketing arena need to check out this presentation. Now start scrapping! (but no hair pulling)