Dramatic guerilla marketing makes Belgium seem exciting
Communications agencyÂ Duval Guillaume ModemÂ have come up with one of the most creatively relevant guerilla marketing stunts we have seen. Here’s the deal, a mysterious big red button with a sign saying “Push to add drama” was placed on an average Flemish square of an average boring Belgium town.
The reason we like it so much is because it promotes the launch of a newÂ TV channel TNTÂ in Belgium who’s slogan is “We Know Drama”. This marketing stuntÂ certainlyÂ communicates this key message creatively.
Watch how the drama unfolds!
First seen here