IKEA’s New Insightful Brand Strategy
IKEA’s new marketing campaign in the UK Â & Â Ireland, titled â€˜Make Room for Your Lifeâ€™, continues IKEA’s new brand strategy toÂ demonstrate an understanding of the everyday challenges that people face in their homes. IKEA’s new brandÂ strategyÂ represents a shift inÂ focus away from individual rooms and toward activities that take place in the home.
Poor storage doesnâ€™t just cause mess and clutter, it also affects our relationships and the people we live with. By illustrating the effects of poor storage, the new spot demonstrates that making room for your life through good storage can be the first step towards happiness and wellbeing.