Learn how a struggling bookstore used a viral video to save their business
YesÂ believeÂ it or not some bookstores still exist.Â In one last attempt to boostÂ businessÂ and market their retailÂ TYPE BookstoreÂ which is based in Toronto, ownerÂ Joanne SaulÂ created an emotional marketing video using stop-motionÂ titled “Joy of Books“.
â€˜We have to do something other than retail,â€™ she said. â€˜I think what makes the difference is making ourselves important to our community, because we rely on those customers.â€™â€ Joanne Saul ofÂ Type Books
This emotional marketing video has struck a chord with book lovers around the world. It’sÂ a great example of how creative marketing can help local businessesÂ survive in challenging markets. Remember, it’s the connection with your local communityÂ that matters and it doesn’t matter if thatÂ communityÂ is online or offline.
Now enjoy the video you book nerd.