Clever integrated marketing campaign by McDonaldâ€™s
Somebody in McDonald’s marketingÂ departmentÂ certainly gets innovative marketing. First there was the McDonald’s interactiveÂ billboardÂ campaignÂ inÂ StockholmÂ which allowedÂ passerby’sÂ play games of pong. And now McDonald’s have come up with a clever solution to that age old problem of how many Big Macs you have time to wolf down before your train leaves.
ThisÂ innovative timetable in Warsaw station tells time withÂ McDonald’sÂ fast food.Â It shows waiting time in the number of hamburgers, cokes and fries you can manage to wolf down at McDonald’s before your train leaves.
Great idea & integratedÂ marketingÂ at it’s best. Hopefully they grease the door jams.