Levi’s research shows some men like staring at ladies asses — profound right?
Men (and some women) do like to admire the rear ends of the ladies, true? Itâ€™s an evolutionary imperative some would say, merely the Superior Colliculus (very Freudian) region of the brain serving its purpose and identifying high value target. Itâ€™s a fact that one would think needs little affirmation. Nevertheless, the Rear View Girls at Leviâ€™s took it on themselves to carry out a social experiment aimed at proving the obvious.
The Rear View Girls have now been uncovered as a marketing campaign promoting Leviâ€™s Curve ID jeans. Itâ€™s a pretty effective campaign at that, with over seven million views on Youtube. A nice idea, but the truth is these two girls could have worn ski pants and people (men and women) would still have been caught gawking haplessly.