Creative blocks are awful, your friends think you’re odd, you wear funny glasses and your parents don’t know what you do. For anyone who works in the creative industry, this is a nice reminder of why you probably love it.
This new web video ad from McDonalds, which has over 8 million views, points in our opinion towards the future of online video advertising.
Researchers have been trying to figure out what makes us humans say “yes” for over 60 years. This interesting video by Dr Robert Cialdini describes a set of psychological triggers we all find hard to resist.
Check out how this new viral marketing service from creative advertising agency John St will ensure your video goes viral.
Thomas is the author of the up-and-coming book Goodvertising, about how advertising can be a force for good. Thomas talks about his digital vision and why we need to turn our backs on traditional, selfish advertising and embrace goodvertising.
Watch what happened when AMC left their Zombies wander free on the streets on NYC.
Christel Quek is one of the most influential women in Social Media and she currently works as Global Social Marketing Manager at Havas Media in Asia. In this interview Christel talks about the future of Social Media and why astute brands will focus on Social Good.
Learn what gives New Zealand the creative edge over those slick London and New York creative advertising agencies.
Advertising is a creative industry, and by itâ€™s very nature itâ€™s in a constant state of evolution. Do you have the creative glands to make it as a copywriter?
Korea is currently land of mobile innovation. Learn how Esmart set out to boost lunch time sales by giving people a unique lunch time shopping experience.